CLIENT PROJECT EXAMPLES |
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CLIENT:a world-renowned fashion designer of upscale, brilliantly colored hand-painted silks, opening a boutique in Sarasota, FL to showcase her work.CHALLENGE:to introduce concept of 'The Collection' , to coordinate fashion elements within store environment and to achieve continuity in advertising/ collateral/ branding, appropriate to target demographic. |
(Sunset background motif, |
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(Ad - featuring designer's rendering and logo--created for Sarasota Opera program and selected publications) | (Article, written for brochure/ hand-out--multiple printings-- elaborating themes 'where art meets fashion' or "What's an Aliki?' Similar copy employed in Press Releases and media promotion.) |
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CLIENT:publisher/ author/ psychologist, specialist in treatment of sexual child abuse survivors, launching ground-breaking preventional manual.CHALLENGE:to effectively edit, illustrate and present book to appropriate readership, coordinating all elements (media kits, marketing plans, and events) for launch and ongoing promotion. |
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(Illustration created for use in book itself and media PR) | (Conceptual cover and book jacket design, developed based on theme of publication, with appropriate endorsements, events tie-in and affiliate marketing) |
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CLIENT(s):various retail and service organizations.CHALLENGE:to produce effective retail, display and marketing pieces, within constraints of space and color specifications.
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(Retail 'Gift Card' kit design) | (Black and White 'display ad' for newspaper or magazine) | (Postcard design for mailing to announce companies' merger) | ||
CLIENT:major sports franchise organization, whose branding and visual representation had varied only slightly in its 56 year history, despite its relocation to a new city/ home more than 20 years ago.CHALLENGE:to propose update of team logo (for use on helmets and collateral materials) that would incorporate identification of present team location, while implying leadership and progress, without compromising the integrity of existing, highly recognizably established visual elements |
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(Established logo, wrapped around new element representing present team location, connotes 'winning'!) | ||||
THEME PROJECT DEMONSTRATING THE APPLICATION OF ADOBE CS-4 PROGRAMS: | ||||
(Poster/ ad created via Adobe Illustrator) | (Artwork via PhotoShop enhancement of digital images) | (Layout via Adobe InDesign, whimsical development of design theme) | ||
EXAMPLES OF TYPOGRAPHIC DESIGN: |
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("Visual Onomatopeia'-1) | ("Visual Onomatopeia'-2) | ('Typographic Enhancement' of quotation) | ||
DIGITAL IMAGING:Photographs enhanced to represent "Beauty" of Florida's West Coast beaches. |
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(After sunset colors) | (Tropical foliage opposite sun) | (Sunset over Lido Key) | ||